Drift Wellness, Inc. was founded by Brady Yusko, a born-and-raised Hamptons local with a lifelong connection to health, wellness, and the East End community.

Brady grew up in Wainscott, where his mother works as a teacher and his father, who grew up in Montauk, instilled in him a deep appreciation for the area and its way of life. He attended East Hampton High School, where he was a four-varsity athlete and developed an early passion for staying active, recovering well, and taking care of both body and mind.

In recent years, Brady was introduced to heat and cold therapy, quickly making sauna and cold plunge a staple of his daily routine. Experiencing the benefits of contrast therapy firsthand - from improved recovery to greater mental clarity - inspired the idea behind Drift Wellness.

After spending the past few years working in advertising in New York City, Brady always had the goal of returning to the Hamptons full time. Drift Wellness is the realization of that dream: creating a wellness experience for the community he grew up in.

Today, Brady lives in the Hamptons with his girlfriend and their lab mix, Acadia, who they rescued from the Southampton Animal Shelter. She was named after Acadia National Park in Maine, the first trip Brady and Francesca took together.